THE FEMALE INFLUENCER OF SNOWDONIA

As part of my ongoing love-affair with Snowdonia, I used some of the Christmas break to read a couple of books that were set there. The first was Thomas Firbank’s “I Bought A Mountain”, which is a true story about the author’s experience giving up the corporate world in the 1930’s, moving to North Wales, and turning to a life of farming. Although it sounds idyllic (and actually, not too far removed from some of my own daydreams minus the 1930’s part) the success of the book lies in the rawness of the narrative, an honest account of a complex patchwork including both loss and prosperity, love and tragedy, ignorance and learning and most of all, hard work. As well as all that, there’s a lot of salivating descriptions of gorgeous scenery that effortlessly transports the reader to the subject area.


It was an enjoyable read, but I was much more engaged by the second book, a biography of Esme Kirby, Firbank’s first wife who played a key role in supporting her husband to manage Dyffryn Farm. Among her achievements during this time was setting a new women’s record for conquering the Welsh 3000s, an extremely tough physical challenge which involves reaching all fifteen peaks of over 3000 feet in Wales within 24 hours. Kirby completed it in nine and a half, in 1938, long before the days of protein bars and fancy hiking boots that can assist us with such challenge today.

Incredible as this is, the most inspiring part of her story starts when Firbank sets off to fight in the second world war and decides not to return to Dyffryn, or to Esme, leaving her to choose between a potentially easier, economically stable life away from the likes of sheep shearing and pig selling, or continuing to manage all 3000 acres alone. She chose the latter, and she made it work. To keep financially afloat she rented out the farm and instead lived in a caravan within the grounds. She brushed her teeth and washed her hair in the river, but every now and then would dress herself up for cosy evenings with friends in local hostelries. Her life satisfied her, even if it could be tough to make ends meet.

Kirby was also an ardent conservationist who was extremely passionate about protecting the local landscape from development, and decades of effort in doing so eventually earned her the touching moniker of “Guardian of Snowdonia”. She founded the Snowdonia National Park Society in 1967 after successfully campaigning against the construction of a youth hostel on the Glyder mountains by Dyffryn. The Snowdonia Society, as it is now known, has remained active ever since, and has had a crucial influence on the pleasing visuals we see today, keeping the rivers free of litter and enabling responsible tourism through improved footpath access to mountain ranges, among lots of other things.


Kirby was a very well respected pillar of the local community, but she wasn’t liked by everybody, and some of her decisions were not as popular as others. During her time as Chairperson for the Society she was known to occasionally neglect any notion of consultation when sated by her own staunch beliefs and opinions. She took a hard line against a few development proposals that had the potential to bring greater economic prosperity and job opportunities to the area. In her view, the mountains needed to be left well alone and unspoilt by unnecessary constructions and eyesores. 

Kirby passed away in 1999, some fourteen years before the first Zip World attraction opened creating a new use for the Penrhyn slate quarry, and that’s probably for the best. I don’t think she would have liked it very much, despite the eye-watering £121 million it has pumped into the local economy from people gliding along ziplines in boilersuits, bouncing around on underground trampolines, and meandering through the forest on toboggans.

She may not have got everything quite right – because nobody does – and her leadership skills may have sometimes been lacking, but I am full of admiration for her sense of conviction and devotion to protecting the natural magic of the area she so loved. On top of this, she succeeded in a difficult industry dominated by men (even more so back then). There is something quite ironic about the fact I only came to know of her by reading her first husband’s book, despite being aware of the Snowdonia Society from having pored through one of their fabulous bi-annual magazines one morning last August whilst eating the most syruppy (not a bad thing) French Toast in the legendary Cafe Siabod.

The international, best-selling success of “I Moved A Mountain” should not be apportioned wholly to the author Firbank. For me, it’s Esme who’s the real star of this story, and in an era where the term ‘female influencer’ might be more often attributed to the likes of Kim Kardashian or a random on TikTok who regularly explains the best way to apply lipliner, more people need to know about this one.

Song of the Day: JACK – Try to Arrive Alive

Another gem recommended to me by Spotify! I don’t know too much about this artist but the lyrics are incredibly motivating and at a time where there is so much challenge in the world everyone should listen to it. Cool video too.